Social Media Branding Campaign for Top Producing Agents
Drive Leads and Build Your Brand
A strong social media presence is no longer optional - it's essential for driving leads, building your brand, and connecting with your target audience.
Elevate Your Real Estate Social Media Game
This strategic guide will equip you with the tools and insights to elevate your real estate social media game and take your business to new heights.
Your listings deserve a strategic social media branding approach that keeps them visible, builds your personal brand as a top agent, and drives measurable results. With our comprehensivesocial media branding campaign, your listings will get the same level of attention and exposure as a presidential candidate on the campaign trail.
From professional property videos and virtual tours to targeted social media ads and engaging content, our team will craft a tailored marketing strategy to maximize your reach and generate qualified leads. Don't let your listings get lost in the noise - give them the presidential treatment they deserve.
Winning in real estate requires visibility, strategy, and continuous engagement. Imagine your property listing is like a presidential campaign. You wouldn't expect to win an election by running just one ad or attending one rally. Instead, you would apply constant pressure by reaching voters multiple times through different channels and messages.
Reaching the Right Audience
This is exactly how you should treat your property listings—every listing deserves a comprehensive, strategic campaign with consistent touchpoints that keep your listing visible, relevant, and memorable to potential buyers.
Leveraging Digital Platforms
In fact, 95% of home buyers use online tools during their home search (National Association of Realtors), and 83% of buyers prefer to work with an agent who uses video as part of their marketing strategy (NAR). Just as a political campaign involves repeating messages to build recognition and trust, your listing needs multiple touchpoints to maintain visibility in a crowded market.
Multi-Touch Strategy
This multi-touch strategy helps reinforce the listing in buyers' minds, creating a lasting impression that drives action.
It's not just one video; it's a continuous stream of content that keeps you top-of-mind.
Visibility is the ultimate game-changer in real estate. Research confirms that consumers need 5 to 7 touchpoints to establish strong brand recognition.
This principle holds true for real estate listings too—potential buyers must encounter your listing multiple times across various platforms to feel motivated to act. With our innovative multi-touch campaign strategy, your listing remains front and center in the buyer's decision-making journey.
The Power of Multiple Impressions
300 feet
The average person scrolls through about 300 feet of content on social media daily (Facebook Insights).
1200%
1200% more shares are generated by social media posts with video compared to those without video (HubSpot).
A well-executed campaign isn't a one-time event. It's a series of well-timed content releases that maintain visibility and engagement. This approach ensures your listing stays fresh in the minds of potential buyers, leading to more inquiries, offers, and ultimately faster sales.
The Multi-Touch Formula
Listing Video
The world-class listing video is the foundation of your campaign. This cinematic showcase of the property is designed to captivate potential buyers and set the tone for the entire marketing effort.
Social Reels
Short-form 8-15 second social media reels act as teasers, building excitement and anticipation around the listing. Released at regular intervals, these quick bites of content keep your audience engaged and coming back for more.
Vertical Photos
Optimized for social media stories, the vertical photos in your campaign add visual variety and ensure you have a steady stream of fresh content to post across your channels.
Rather than posting everything at once, our multi-touch formula allows you to strategically release content over several weeks, keeping your listing relevant and continually visible. This approach maximizes engagement, helps sell the listing faster, and reinforces your personal brand as a top-producing agent.
How Social Media Branding Creates Momentum
Familiarity Fuels Engagement
The psychology behind successful real estate social media campaigns goes far beyond simply posting content. It's about building consistent brand recognition and creating a sense of familiarity that drives buyer and seller engagement. Studies in consumer psychology show that the mere-exposure effect applies to real estate - people are more likely to engage with a listing they've seen multiple times across videos, reels, and stories.
Repeated Exposure Creates a Compounding Effect
This repeated exposure creates a compounding effect, similar to how a presidential candidate builds momentum over time. The more buyers see your listing, the more familiar and attractive it becomes. And it's not just about selling a property - when sellers see how strategically and consistently you market your listings, they'll be eager to work with you, knowing you have the proven ability to get results.
Leverage the Power of Familiarity and Repetition
In fact, 79% of sellers say that agents' use of video marketing helps their listings stand out from the competition (NAR). Moreover, video ads are 84% more likely to be watched in full when they are under 10 seconds, making short-form reels essential for effective social media branding (Marketing Dive). By leveraging the psychology of familiarity and repetition, you can create a powerful social media strategy that attracts both buyers and sellers to your listings.
A Strategic Campaign Can Last for Weeks—Here's How
A strategic social media branding campaign doesn't just create visibility for one day—it can be stretched out for weeks, ensuring your listing stays top-of-mind throughout the entire selling process. By carefully pacing the release of content, you create ongoing engagement that keeps your audience interested and continuously reminds them of the property.
1
Week 1
Release your full-length property video across platforms to build excitement and drive traffic. This cinematic showcase will leave a lasting impression and compel potential buyers to learn more.
2
Week 2
Post a series of short-form reels highlighting key features of the property to re-engage your audience. These bite-sized glimpses will keep your listing fresh in their minds and encourage them to revisit the full video.
3
Week 3
Share vertical photos on Instagram stories to keep your listing visible and top-of-feed. The ephemeral nature of stories will create a sense of urgency and FOMO, driving more views and engagement.
4
Week 4
Post a final highlight reel to encourage last-minute showings or offers. This final push will create a last chance for buyers to take action and secure the property before it's too late.
The Process—Built for Busy Agents
We Know You're Busy—That's Why We Make It Easy
As a top agent, your time is incredibly valuable. That's why our process is designed to minimize the time commitment required from you while still delivering maximum results. We handle everything so you can focus on what you do best—closing deals.
Turnaround Time
Real estate is time-sensitive, which is why we guarantee a 24-48 hour delivery for all property campaigns. We reserve our mornings for edits, ensuring that your content is ready in a timely fashion.
Minimal Time Commitment
If you'd like to be featured in the campaign, we only need 15-30 minutes on-site to film your segment. After that, we take care of everything, ensuring you can stay focused on closing deals.
Launch Session (Level 2 and 3 Campaigns)
Once your content is ready, we guide you through a Launch Session where we help you schedule posts for the entire campaign. In under an hour, you'll have a full content rollout planned and ready to go.
Our goal is to make it easy for you to succeed. By delivering high-quality content quickly and efficiently, you can focus on what you do best—building relationships, closing deals, and growing your business.
Choose Your Social Media Exposure Level
Tailored campaigns for agents ready to elevate their business.
Level 3: Ultimate Social Campaign - $3,452
Our most comprehensive package, designed to dominate the social media landscape with continuous, high-quality content.
This includes one full-length property video, 8 eye-catching short-form reels, and 6 stunning vertical photos to showcase your listings in the most engaging way possible.
Level 2: Targeted Social Reach - $1,642
A balanced campaign that combines an engaging full-length property video with strategically timed short-form reels and vertical photos to drive consistent visibility and reach for your listings.
This level includes one full-length property video, 4 short-form reels and 4stunning vertical photos to keep your audience captivated.
Level 1: Social Essentials - $1,177
Our essential content package ensures your listing gets noticed on social media without overwhelming your budget.
This includes a full-length property video and 1 short-form reels, to establish a strong social media presence for your listings.
We're More Than Content Creators—We're Your Marketing Partners
At Aerial Shots Media, we don't just deliver content—we deliver results. We partner with you to create a comprehensive marketing strategy that not only sells homes but also builds your personal brand as a top-performing agent. From ongoing support to tailored campaigns, we ensure that you're getting continuous visibility and consistent engagement.
Your Questions, Answered
What's the turnaround time for a property campaign?
We understand the importance of speed in the real estate world. That's why we deliver your custom content within 24-48 hours, ensuring you can market your listing quickly and take advantage of hot buyer interest.
How are you different from my current videographer?
We're not just skilled videographers - we're strategic partners who help build your personal brand and generate measurable results. Our comprehensive approach goes beyond just filming, leveraging multi-touch social media campaigns to maximize exposure and engagement for your listings.
How much extra work does this require from me?
We've designed our process to be as efficient and low-maintenance as possible for busy agents like yourself. With our higher service levels, we even help schedule and publish your social media posts, so you don't have to spend extra time creating content.
How long until I see results?
You'll see compounding results quickly with our strategic multi-touch campaigns. By building momentum and sustained engagement over time, we help you stand out in the crowded real estate market and get your listings in front of more qualified buyers.
How much time do I need to commit on-site?
If you'd like to be featured in the campaign videos and photos, we only need 15-30 minutes of your time on-site. Our experienced crew will handle the rest, ensuring a seamless and hassle-free process.
Ready to Run Your Winning Campaign?
Are you ready to take your real estate marketing to the next level? Our comprehensive social media branding journey can help you craft a winning campaign that resonates with your target audience and drives leads and conversions. With our expert guidance and industry-leading tools, you'll be able to create a polished, professional online presence that sets you apart from the competition.
Don't wait any longer to unleash the full potential of your social media marketing. Book your campaign now and start building the kind of online brand that will help you dominate your local market. Our team is standing by to help you every step of the way, from strategy development to content creation and beyond. The journey to real estate success begins here.
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